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SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond
There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..
Most of it, however, is super impractical. If you want to start doing SEO TODAY and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.
So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.
P.S: startups, and seo loved the guide, so I thought you guys might like it too.
A bit of backstory:If you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic. We've also helped some quite big companies grow their organic traffic (from 1M to over 1.8M monthly organic), using the exact same process.
So without further ado, grab your popcorn, and be prepared to stick to the screen for a while, cause this is going to be a long post. Here's everything I am going to cover:
- Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
- Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
- Create amazing, long-form content that ranks every time
- How we get a TON of links to our website with ZERO link-building efforts
- How to improve your content’s rankings with Surfer SEO
Step #1 - Technical Optimization and On-Page SEOStep #1 to any SEO initiative is getting your technical SEO right.
Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."
If you DON'T have a tech team and want a super easy tl;dr, do this:
- Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
- Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.
Technical SEO BasicsSitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they’ll create a sitemap for you. Otherwise, you can use an online XML Sitemap generation tool.
Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).
Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it’ll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.
Remove duplicate content. Google hates duplicate content and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.
Update your ‘robots.txt’ file. Hide the pages you don’t want Google to index (e.g: non-public, or unimportant pages). If you’re a SaaS, this would be most of your in-app pages. ]
Optimize all your pages by best practice. There’s a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.
If you DON’T have any pages that you don’t want to be displayed on Google, you DON’T need robots.txt.
Advanced Technical SEONow, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.
Here’s how to do that:
Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn’t a DIRECT ranking factor, it does have a very serious impact on your rankings.
After all, if your website doesn’t load for 5 seconds, a bunch of your visitors might drop off.
So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:
- Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool (there are a ton of free ones) to properly resize images (or Photoshop even), and re-upload them.
- Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
- Gzip compression not enabled. Gzip is a compression method that allows network file transfers to happen a ton faster. In other words, your files like your HTML, CSS, and JS load a ton faster.
- Use Cloudflare + BunnyCDN Why the combo? Why not just Cloudflare? Well, I won't get into details, I've experimented a bit with it, and if you are looking for something cheap and fast this is the best combo. Cloudflare you can opt in for the free account. BunnyCDN on the other hand is on a pay-as-you-go basis, and unless you are getting over 100K+ visits a month, you'll likely never go above their minimum monthly threshold of $1.
Lastly, if you want to validate the website speed optimization changes you've made, or if you simply want to test how your current site is performing, you can use Google Page Speed Insights*.*
In May 2020, Google rolled out its Core Web Vitals update, which in layman terms means starting next May (2021), the three most important website load speed metrics you will need to worry for ranking will be:
- LCP - Largest Contentful Paint -> under 2.5s
- FID - First Input Delay -> under 100ms
- CLS - Cumulative Layout Shift -> under 0.1
Step #2 - Keyword ResearchOnce your website is 100% optimized, it’s time to define your SEO strategy.
The best way to get started with this is by doing keyword research.
First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.
You can use the sheet to:
- Prioritize content
- Keep track of the publishing process
- Get a top-down view of your web pages
- Target search phrase. This is the keyword you’re targeting.
- Priority. What’s the priority of this keyword? We usually divide them by 1-2-3…
- Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
- Priority 2 - Mid-priority keywords.
- Priority 1 - These are low priority.
- Status. What’s the status of the article? We usually divide them by…
- 1 - Not written
- 2 - Writer has picked up the topic for the week
- 3 - The article is being written
- 4 - The article is in editing phase
- 5 - The article is published on the blog
- Topic cluster. The category that the blog post belongs to.
- Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
- CPC (low & high bid). Cost per click for the keyword. Generally, unless you’re planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.
How to do Keyword Research (Step-by-Step Guide)There are a ton of different ways to do that (check the “further readings” at the end of this section for a detailed rundown).
Our favorite method, however, is as follows…
Start off by listing out your top 5 SEO competitors.
The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.
Not sure who’s a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.
Run them through SEMrush (or your favorite SEO tool), and you’ll see how well, exactly, they’re doing with their SEO.
Once you have a list of 5 competitors, run each of them through “Organic Research” on SEMrush, and you'll get a complete list of all the keywords they rank on.
Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.
Once you go through the top SEO competitors, your keyword research should be around 80%+ done.
Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.
Go through all the results it's going to give you, extract anything that’s relevant, and your keyword research should be 90% done.
At this point, you can call it a day and move on to the next step. Chances are, over time, you’ll uncover new keywords to add to your sheet and get you to that sweet 100%.
Step #3 - Create SEO Landing PagesRemember how we collected a bunch of landing page keywords in step #2? Now it’s time to build the right page for each of them! This step is a lot more straightforward than you’d think. First off, you create a custom landing page based on the keyword. Depending on your niche, this can be done in 2 ways:
- Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You’d go with this option if the keywords you’re targeting are very similar to your main use-case (e.g. “project management software” “project management system”).
- Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you’ll need two completely new landing pages for each keyword.
You can do this by running the page content through an SEO tool. If you’re using WordPress, you can do this through RankMath or Yoast SEO.
Both tools will give you exact instructions on how to optimize your page for the keyword.
If you’re not using WordPress, you can use SurferSEO. Just copy-paste your web page content, and it’s going to give you instructions on how to optimize it.
Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website’s navigation menu (header) or footer.
Finally, once you have all these new landing pages up, you might be thinking “Now what? How, and when, are these pages going to rank?”
Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you’re going to eventually outrank them even if they have more links.
With landing pages, things aren’t as cut and dry. More often than not, you can’t just “create a better landing page.”
What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you’re not going to outrank them.
Step #4 - Create SEO Blog ContentNow, let’s talk about the other side of the coin: content keywords, and how to create content that ranks.
As we mentioned before, these keywords aren’t direct-intent (the Googler isn’t SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you’re a digital marketing agency, you could rank on keywords like…
- Lead generation techniques
- SaaS marketing
- SEO content
On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:
- Create a comprehensive content outline
- Get the writing part right
How to Create a Content Outline for SEOA content outline is a document that has all the info on what type of information the article should contain Usually, this includes:
- Which headers and subheaders you should use
- What’s the optimal word count
- What information, exactly, should each section of the article cover
- If you’re not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)
At the same time, even if you’re the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.
So, how do you create an outline? Here’s a simplified step-by-step process…
- Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
- Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
- For each header, mention what it’s about. Pro tip - you can borrow ideas from the top 5 ranking articles.
- For each header, explain what, exactly, should the writer mention (in simple words).
- Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?
How to Write WellThere’s a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one’s going to stick around to read your article.
Here are some essential tips you should keep in mind for writing content (or managing a team of writers):
- Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
- Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
- Keep your audience’s knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don’t have to explain to them how 1+1=2.
- Create a writer guideline (or just steal ours! -> edit: sorry had to remove link due to posting guidelines)
- Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
- Hire the right writers. Chances are, you’re too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board (Facebook Group) to source top writing talent.
Step #5 - Start Link-Building OperationsLinks are essential if you want your content or web pages to rank.
If you’re in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn’t.
In the VPN niche, for example, everyone has good content. That’s just the baseline. The real competition is in the backlinks.
To better illustrate this example, if you Google “best VPN,” you’ll see that all top-ranking content pieces are almost the same thing. They’re all:
- Easy to navigate
- Well-formatted (to enhance UX)
Meaning, to compete, you’ll really need to double-down on your link-building effort.
In fact, in the most competitive SEO niches, it’s not uncommon to spend $20,000 per month on link-building efforts alone.
Pro TipNow, let’s ask the million-dollar question: “how do you do link-building?”
Got scared by the high $$$ some companies spend on link-building? Well, worry not!
Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.
For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.
4 Evergreen Link Building Strategies for Any WebsiteThere are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.
We’re not going to list every single link building strategy out there (mainly because Backlinko already did that in their link building guide).
What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:
- Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like “hey, you linked to this article, but it’s dead. We thought you’d want to fix that. You can use our recent article if you think it’s cool enough.”
- Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
- “Linkable asset” link building. A linkable asset is a resource that is so AWESOME that you just can’t help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
- Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.
However, if you’re looking for something a bit different, oh boy we have a treat for you! We’re going to teach you a link-building strategy that got us around:
- 10,000+ traffic within a week
- 15+ leads
- 50+ links
Link-Building Case Study: SaaS Marketing“So, what’s this ancient link-building tactic?”
I hear you asking. It must be something super secretive and esoteric, right?
Secrets learned straight from the link-building monks at an ancient SEO temple…
Well, not quite.
The tactic isn’t something too unusual - it’s pretty famous on the web. This tactic comes in 2 steps:
- Figure out where your target audience hangs out (create a list of the channels)
- Research the type of content your audience loves
- Create EPIC content based on that research (give TONS of value)
- Promote the HELL out of it in the channels from step 1
Well, you’d be surprised how many people don’t use it.
Now, before you start throwing stones at us for overhyping something so simple, let’s dive into the case study:
How we PR’d the hell out of our guide to SaaS marketing (can't add a link, but it's on our blog and it's 14k words long), and got 10k+ traffic as a result.
A few months back when we launched our blog, we were deciding on what our initial content should be about.
Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).
We went through the top-ranking content pieces, and saw that none of them was anything too impressive.
Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.
Pretty “meh,” if you ask us. We believe that the #1 thing founders are looking for when Googling “saas marketing” are practical channels and tactics you can use to acquire new users.
So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:
- How to create good content to drive users
- Promote your content
- Rank on Google
- Create viral infographics
- Create a micro-site
On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.
Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.
So, now we knew it was worth promoting the hell out of it.
We came up with a huge list of all online channels that would appreciate this article:
- entrepreneur and startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being “self-promotional.” So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
- Hacker News. Tons of founders hang out on HN, so we thought they’d appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
- Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were quite inactive.
- Reach out to all personal connects + clients and ask for a share
- Run Facebook/Twitter ads. This didn’t particularly work out too well for us, so we dropped it after 1-2 weeks.
- Run a Quuu promotion. If you haven’t heard of Quuu, it’s a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got “meh” results here - tons of shares, next to no likes or link clicks.
- Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
- Promoted in entrepreneur Slack channels. This worked OK - didn’t net us traffic, but got us some new friends.
- Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn’t work out too well
- Emailed influencers that we thought would like the article / give it a share. They didn’t. We were heart-broken.
Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.
As for SEO results, we got a bunch of links. (I would have added screenshots to all of these results, but don't think this subreddit allows it).
A lot of these are no-follow from Reddit, HackerNews, and other submission websites, but a lot of them are also pretty authentic.
The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!
And as for the cherry on top, only 2 months after publishing the article, it’s ranking on position #28. We’re expecting it to get to page 1 within the new few months and top 3 within the year.
Step #6 - Interlink Your PagesOne of Google's ranking factors is how long your visitors stick around on your website.
So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.
The idea is that each of your web pages should be linked to and from every other relevant page on your site.
Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.
Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.
So, how do you do interlinking “right?”
First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.
More often than not, they’ll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here’s how that works.
Pick an article you want to interlink. Let’s say, for example, an article on 'business process management'.
The goal here is to find as many existing articles on your blog, where ‘business process management’ is mentioned so that we can add a link to the article.
Firstly, Google the keyword ‘business process management’ by doing a Google search on your domain. You can use the following query:
In our case, that’s:
site:example.com “business process management”
You’ll get a complete list of articles that mention the keyword “business process management.
Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!
You should also do this for all the synonyms of the keyword for this article. For example, “BPM” is an acronym for business process management, so you’d want to link this article there too.
Step #7 - Track & Improve Your Headline CTRsArticle CTRs play a huge role in determining what ranks or not.
Let’s say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.
If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.
On the other hand, if the average CTR is 18%, Google will assume that your article isn’t as valuable as other ranking content pieces, and will lower your ranking.
So, it’s important to keep track of your Click Through Rates for all your articles, and when you see something that’s underperforming, you can test different headlines to see if they’ll improve CTR.
Now, you’re probably wondering, how do you figure out what’s the average CTR?
Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.
Over the past few years, Google has been implementing a bunch of different types of search results - featured snippet, QAs, and a lot of other types of search results.
So, depending on how many of these clutter and the search results for your given keyword, you’ll get different average CTRs by position.
Rule of thumb, you can follow these values:
- 1st position -> ~31.73% CTR
- 2nd pos. -> ~24.71%
- 3rd pos. -> 18.66%
- 4th pos. -> 13.60%
- 5th -> 9.51%
- 6th -> 6.23%
- 7th -> 4.15%
- 8th -> 3.12%
- 9th -> 2.97%
Use a scraping tool like Screaming Frog to extract the following data from all your web pages:
- Page title
- Page URL
- Old Headline
- CTR (28 Day Range)
- Avg. Position
Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.
For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.
Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.
Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.
If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.
Step #8 - Keep Track of Rankings & Make Improvements On-The-GoYou’re never really “done” with SEO - you should always keep track of your rankings and see if there’s any room for improvement.
If you wait for an adequate time-frame after publishing a post (6 months to a year) and you’re still seeing next to no results, then it might be time to investigate.
Here’s what this usually looks like for us:
- Audit the content
- Does your content have an adequate word count? Think, 1.5-2x your competitors.
- Is the content well-written?
- Do the images in your article add value? E.g. no stock or irrelevant images.
- Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
- Audit internal links
- Does the content link to an adequate number of your other articles or web pages?
- Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you’re using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
- Audit the backlinks
- Do you have as many backlinks as your competitors?
- Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you’d need to get more US links.
- Are your links high quality? More often than not, low DA / PA links are not that helpful.
- Did you disown low-quality or spam links?
- Audit web page
- Does the web page load too slow? Think, 4+ seconds.
- Did you enable lazy loading for the images?
- Did you compress all images on the web page?
Hope you guys had a good read and learned a thing or two :) HMU if you have any questions.
If you want to read the full version in a more reader-friendly format, you can check out our SEO process blog post here.
Assassin's Creed Valhalla Review Megathread
Game InformationGame Title: Assassin's Creed Valhalla
- PlayStation 4 (Nov 10, 2020)
- Xbox One (Nov 10, 2020)
- PC (Nov 10, 2020)
- Google Stadia (Nov 10, 2020)
- Xbox Series X/S (Nov 10, 2020)
- PlayStation 5 (Nov 12, 2020)
- Assassin’s Creed Valhalla: Opening Hours Gameplay | Ubisoft [NA]
- Assassin’s Creed Valhalla: Norse Mythology | Ubisoft [NA]
- Assassin’s Creed Valhalla: Cinematic TV Spot | Ubisoft [NA]
- Assassin’s Creed Valhalla Post Launch & Season Pass Trailer | Ubisoft [NA]
- Assassin’s Creed Valhalla: New Gameplay Walkthrough | Ubisoft [NA]
- Assassin’s Creed Valhalla: Deep Dive Trailer | Ubisoft [NA]
- Assassin’s Creed Valhalla: Story Trailer | Ubisoft [NA]
- Assassin’s Creed Valhalla: Official Soundtrack Cinematic Trailer | Ubisoft [NA]
- Assassin’s Creed Valhalla: Eivor’s Fate - Character Trailer | Ubisoft [NA]
- Assassin's Creed Valhalla: Gameplay Overview Trailer | UbiFWD July 2020 | Ubisoft NA
- Assassin’s Creed Valhalla: Official 30 Minute Gameplay Walkthrough | UbiFWD July 2020 | Ubisoft NA
- Assassin’s Creed Valhalla: First Look Gameplay Trailer | Ubisoft [NA]
- Assassin’s Creed Valhalla: Cinematic World Premiere Trailer | Ubisoft [NA]
OpenCritic - 83 average - 91% recommended - 67 reviews
Critic Reviews3DNews - Алексей Лихачев - Russian - 9.5 / 10
Brilliant development of the modern formula Assassin's Creed - everything that could not be liked in Origins and Odyssey, here corrected.
Some amazing changes to the way the game is presented, all for the better, can't get out of the way from somewhat weightless combat, bugs and other issues.
With Assassin’s Creed Valhalla Ubisoft ventures into something incredible: Taking the Odyssey formula and reinvent it completely. Players will face a realistic and brutal world with a serious story behind it. Protagonist Eivor and the game world are thoughtfully build with a lot of love for details. An amazing experience that is presentable.
A saga for the ages, Assassin's Creed Valhalla is a breathtaking journey of discovery that has a cold charm to it. It is both serious and ludicrous in equal measure, an RPG that has added more than it has removed from its core experience while delivering a game that feels familiar and completely new at the same time. Skal!
Fans of the series are going to adore Assassin's Creed Valhalla. Origins and Odyssey felt like Ubisoft trying something new, stretching out and seeing what worked, and Valhalla takes what was learned there and expands upon it. Some things, like the combat, don't feel quite there yet, still, but other elements absolutely have evolved for the better. There's a lot to love here, and not just in the frankly absurd amount of content available. The story is fantastically enjoyable, with Eivor really shining throughout (play Female for what feels the canon story!) - they are truly deserving of standing alongside the icons of this long-running series. This is a legendary tale and an addition to the franchise that is good enough for the gods.
Assassin’s Creed Valhalla is another success in the series.
But I also found myself making excuses for Assassin's Creed Valhalla until I couldn't any longer. It mimics the Odyssey formula but takes a step backward in almost every way. It sacrifices story for scale. It's designed to discourage stealth in favor of epic battles. It's true to the Viking experience, but it isn't true to the Assassin's Creed experience. That's why it comes off feeling like the least essential game in the whole series. Impressive in some of its accomplishments, but inessential all the same.
That being said, as far as the gameplay is concerned, this series is going nowhere interesting at this point there while there will be more, and I really implore Ubisoft to take a good, hard look at the bloat and consider whether a more streamlined approach that doesn't get in the way of the best feature (the history and narrative) would not be wiser next time around.
Assassin's Creed Valhalla is a combination of everything that made the series great up to this point while cementing all that it needs moving forward.
The change of direction seems to be paying off and Valhalla is forming a new basis for future titles in the series.
Valhalla is another enormous Assassin's Creed saga, lavishly designed, with its sights set on story direction over narrative choice.
Anyone willing to turn a blind eye to some technical and silly edges will play one of those adventures that the Vikings would not hesitate to sing in the Norse courts. Odin's with Ubisoft.
Assassin's Creed Valhalla is too much of the same thing, and it's not nearly engaging enough.
Assassin's Creed Valhalla is full of interesting stories and fun interlocking systems, making it an engrossing world you can easily get lost in
Assassin's Creed Valhalla is a love letter to fans of the classic action-adventure titles as well as the newer role-playing mechanics.
Obsessing over playtime and Content™ at the cost of innovation and depth puts Valhalla‘s ability to actually get into Valhalla in question, as it doesn’t quite earn the kind of glory that only the best Vikings achieve.
I can easily recommend Assassin's Creed Valhalla to everyone, everyone should go through this experience and enjoy it and its world full of many different and really useful changes for the series. This is a game that brings back the glories of Assassin's Creed as we used to.
Assassin's Creed Valhalla is still an Assassin's Creed title, but the one that manages to left behind some questionable things from the last two games, all the while presenting us with a much greater direction, a really dense map, engaiging plot, and a breathtaking setting.
Assassin's Creed: Valhalla builds its world around a familiar formula, but with a compelling story and plenty of things to do, it's a game series fans will find inviting.
Though its campaign takes time to get going, Assassin's Creed Valhalla brings a satisfying finish to the current saga of the franchise.
As an Assassin's Creed fan who has stuck by the series through its high points, and was certainly disappointed by many of its low points, I can confidently say that what Ubisoft has crafted here was not only crafted with an immense amount of love and respect for the series, but for its fans as well. Assassin's Creed Valhalla is one Viking adventure you certainly don't want to miss.
With Assasin's Creed Valhalla, Ubisoft tries to synthesize a decade-long series, thanks to clever adjustments on its RPG rhythm. With a brilliant lightning, the game visually stands out, but sometimes fail to really follow on its technical part, with messy AI and way too many loadings times which can break the momentum of the adventure. Rich, dense, but also time-consuming, Assassin's Creed Valhalla still offers a good run, thanks to its historical setting and beautiful landscapes.
Like I said at the beginning, you kind of want these games at some point to stop working, but… Assassin’s Creed: Valhalla really works. It works in all the ways it wants to work. It takes the bones of its predecessor and improves the overall gameplay significantly, giving players plenty to do, characters to invest in, and a satisfying core gameplay loop that’s been refined down to a careful formula at this point.
Assassin's Creed Valhalla is the best tale the franchise has ever told, featuring the most varied and rewarding gameplay the series has seen in years. Valhalla will forever dine in Odin's Hall as one of the greatest RPGs of this generation.
Assassin's Creed: Valhalla is the wildest installment in the franchise. Compared with Origins and Odyssey, it's slightly improved in terms of performance, the open-world, and variety of gameplay.
With a sprawling world to conquer and gory combat but also the chance to use that iconic hidden blade, Assassin's Creed Valhalla brings a triumphant balance to the series.
Assassin's Creed's third crack at the massive open world RPG formula is also its most confident, making for a streamlined yet sprawling adventure that ranks as one of the best the series has delivered since its inception over a decade ago.
Assassin's Creed: Valhalla continues the path started with Origins and gives us one of the best RPGs of the last years. A world full of life, a system that fights brutally and hundreds of things to do make it a serious candidate for GOTY 2020.
There's a ton of stuff left for me to do, so while I'm not comfortable settling on a score just yet. I can say with incredible confidence that Valhalla is the most refined and well-designed Assassin's Creed game to date. As I move toward converting this piece from a review in progress to a full review. I expect I'll double down on that stance.
Assassin's Creed: Valhalla may be an even further step away from the traditional Assassin's Creed recipe but it is still a great game. Besides the addictive combat and fantastic skill tree, I loved how it fixed the pacing issues from Odyssey. I had a purpose this time around and knew where I was going and what I was doing. The Viking setting is refreshing too and delivers some decent tales to experience while exploring a breathtaking world.
Assassin's Creed Valhalla brings quality of life improvements to the new Assassin's Creed model but doesn't stray too far from familiar territory.
At the end of the day, Assassin’s Creed Valhalla is an exceptional adventure that should please fans of the series. Ubisoft Montreal has succeeded in crafting a striking medieval world that’s just begging to be explored. I loved the new town-building mechanic. It was hugely addicting and provided a satisfying sense of progression. Speaking of progression, while initially overwhelming, the staggeringly deep skill tree and wealth of unlockable combat abilities combine to give the player an incredible amount of freedom when it comes to customizing their ideal assassin.
If you’re a fan of the series, don’t sit this one out. Assassin’s Creed Valhalla is an adventure fit for Odin himself.
If you weren't a fan of the franchise, this game won't change your mind, but if you are a believer of the Creed, you'll find a gigantic, really engaging experience here. The vikings context fits like a glove.
Assassin's Creed: Valhalla proves to be the worthy continuation of its predecessors, both in gameplay and in terms of story. Maybe there are some bugs too many on day one, but considering the period we can pass on them. Nothing a patch can't fix. If you like the RPG mechanism you will love this chapter, which will keep you glued to the screen for many hours, without ever getting tired.
Assassin's Creed Valhalla is a massive, beautiful open-world fueled by brutal living and the dirty work of conquerors. It's a lot buggier than it should be but also impressive on multiple levels.
A intriguing change of pace that gives the Assassin's Creed series the breathing room it has so desperately needed for eons, without making any compromises on content. Well worth you time to enter the gates of Valhalla.
If you liked Assassin’s Creed Origins and Odyssey, Assassin’s Creed Valhalla improves on almost every aspect from its predecessors. The combat and open-world are better, as is the writing and narrative. Plus, you get to live out your fantasy of being a Viking in 4K crystal clear glory.
Overall, it feels a lot of care and thought went into making Valahalla feel less like a checklist of things to do and more like a world to organically experience.
So many things to do!
Assassin's Creed Valhalla promises long hours for fans of the series with its open world and successful Viking theme.
With Assassin's Creed Valhalla Ubisoft keeps on improving on the action-RPG formula, streamlining some gameplay mechanics and reviving some others from the series' distant past. The Viking plot feels accurate and fully convincing, with many interesting references to their myths and uses, while the modern-time storyline keeps on feeling too underdeveloped.
Assassin’s Creed Valhalla takes the advancements of the series found in Odyssey and applies it to a whole new setting. As brutal as the period of Vikings is, there’s something beautiful about this adventure. Every action is rewarded with some great moments of storytelling, and aside from a few narrative roadblocks tied to the player’s level, there’s an amazing world here just waiting to be discovered.
Bloody and captivating, Valhalla is Assassin's Creed at its best.
Assassin's Creed Valhalla ends this trilogy in the series in a very satisfactory way. The return of stealth to its origins is great, the combat keeps the same structure from the previous games and the story is up to par with its predecessors. It is a pity that the PS4 version suffers from several technical problems, but other than that, it is a mandatory game for fans of the franchise and manages to capture the Viking spirit well in their adventures.
Assassins' Creed Valhalla can be considered the most detailed Assassin's Creed EVER, in the vast and spectacular area of which you have numerous activities to experience that you will need at least 100 hours to do all of them! Of course, there are problems that will occasionally damage your experience, but Valhalla is definitely a desirable Viking title that you should not doubt.
Assassin's Creed Valhalla is everything I hoped it would be, and more. It sells the Viking fantasy flawlessly, is brimming gorgeous locations, vistas and interesting characters, and will keep you busy for 100 or so hours if you want to grab everything on offer. It's buggy in places, and the grinding is overwhelming at times to the point where it spoils the feeling of exploration and progression. However, these shortcomings can be overlooked if you're willing to stick with it. And you should, because Eivor's journey is one worth soaking up.
Valhalla’s most intriguing story is one about faith, honor, and family, but it’s buried inside this massive, massive world stuffed with combat and side quests. That balance is not always ideal, but I’m glad, at least, that it forces me to spend more time seeking out interesting things in the game’s world.
Assassin's Creed Valhalla is the best Assassin's Creed ever. Fully embracing its new genre and giving players so much choice and freedom has paid off handsomely. There's not really much more to say. You simply have to experience it for yourself.
Assassin's Creed Valhalla blends old and new to create a unique experience and one of the best Assassin's Creed experiences yet. It combines series-best combat, a compelling story, and mesmerising locales to dually offer a definitive Viking and assassin experience.
Ubisoft delivers another open-world epic, but this time it's a focused and streamlined affair. The graphical overhaul works to announce the end of one era and the beginning of another as Assassin's Creed continues its ongoing evolution as an accessible action-adventure for the long-time fans, while still offering a deep RPG experience for those introduced via Origins and Odyssey.
For fans of the series it’s really entertaining. It might not set the world on fire, but you can set some virtual bits on fire yourself if you want.
It’s hard to find flaws in Valhalla unless you’re a die-hard Assassin’s Creed fan.
Enjoyable, but struggles with scope.
Ubisoft is known for their fun open worlds, but it appears that experience and previous stumbles have seen them take big steps forward, making Valhalla one of their best Assassin's Creed games in recent memory.
Eivor's tale is an interesting story to experience and the gameplay that comes along the journey is liberating without being repetitive. With that, we recommend the game fully. It's not without its flaws. Even under the shadow of its predecessors, Valhalla is certainly a game that stands on its own.
Assassin's Creed Valhalla has compelling story and themes, an often brave exploration component and inspired characters, even though those are all flooded by fillers seeking to artificially raise the longevity value.
Like Origins, Valhalla benefits from a year off with a fresh audience. It doesn’t reboot this time, but instead improves upon the duo it’s following, introducing proven elements from some of the best in the business.
Assassin's Creed Valhalla streamlines the best parts of Origins and Odyssey while trimming the fat, though is hampered consistently by bugs and technical problems. Still, it's a journey well worth taking.
Assassin's Creed Valhalla is fun, with its many activities and a rewarding gameplay loop. There is nothing better than rocking up to a monastery with your raucous crew and robbing them blind.
Assassins creed Valhalla is fantastic on next generation systems with 60fps smooth gameplay experience and fast loading times, it is a great game with an impressive world to explore for hours and hours.
Assassin's Creed Valhalla's vision of ninth-century England is a beautiful place to explore, populated with a great cast of characters who make up for the bland new protagonist, Eivor. Nevertheless, the tired overarching story of Templars and Assassins, and a design ethos that overstuffs the setting with side activities, add unnecessary bloat and distractions to the experience. Valhalla's a solid action-adventure game that does well to capture the turmoil of its historical era, but it's weighed down by the increasingly ponderous legacy of the series it represents.
Assassin’s Creed Valhalla takes inspiration from every single one of the franchise greats. From Assassin’s Creed II’s exceptional writing and Assassin’s Creed IV: Black Flag’s unlikely hero, Valhalla is both expertly written and has an unusual hero destined for greatness - one who has no real interest in the Hidden Ones, at least to start. From Assassin’s Creed Origins’ superb and intimate narrative and Assassin’s Creed Odyssey’s full-fledged role-playing game (RPG) mechanics, Valhalla doubles down on all facets to deliver one of the best gameplay experiences featured in any Assassin’s Creed title to date. Evior truly is a loveable protagonist that players fall in love with quickly. Their struggle is the player’s struggle, and that is the best compliment a game can ask for. However, there are so many additional aspects that make the game an even better experience: the exceptional soundtrack and sound design; World Events that do not repeat; settlement building, and so much more! Assassin’s Creed Valhalla is immensely fun and satisfying to play, and offers constant surprises that do not seem to stop or disappoint. It is, undoubtedly, the best Ubisoft has to offer at this stage in time, and will forever be regarded as one of the greats in the Assassin's Creed franchise.
This is not a tactical assassination simulator - it's a complicated, crafted and nearly perfect open world experience that (if you give it a chance) it will win you over
Assassin's Creed Valhalla is a definite step up for the series, thanks to the many tweaks made to the RPG mechanics that powered the previous two entries in the series, better storytelling, great atmosphere, and meaningful side-content. Even with the tweaks, however, Assassin's Creed Valhalla is still an Assassin's Creed game at heart, so those who are not into the Ubisoft open-world game design will hardly change their opinion with the game. Everyone else will probably love every second of Eivor's adventure, especially if they are into Vikings and ancient Norse culture.
Valhalla brilliantly mixes brutal combat with satisfying stealth to offer up a package that ticks many open-world boxes that are so often missed
Assassin's Creed Valhalla provides a gorgeous playground to explore with excellent combat. Though the story seems unnecessarily long, it's a fun Viking tale mixed with the series' own flare and sci-fi elements.
Assassin's Creed: Valhalla is a mostly solid, if somewhat unambitious, Assassin's Creed game that is dragged down by a shockingly poor PS4 release. I look forward to seeing how it runs on a PS5, but the last-gen version is hard to recommend due to the sheer amount of issues that I encountered while playing through the game. If you discount those issues, Valhalla would be a comfortable 8.0, but one can't just ignore those issues. Fans looking to continue the franchise's story should wait until Valhalla receives a series of patches or until they can pick up a next-gen version.
Assassin's Creed: Valhalla delivers a great blend of storytelling and characterization for a true Viking journey and mixes it with enjoyable gameplay that has deep combat and RPG elements. The problem is that Valhalla technically has serious problems. Bugs and glitches in this game are really annoying and effect almost every other aspect of it.
Assassin’s Creed Valhalla is not story that shows its clear focus from the opening chapter like the older titles, nor does it tackle the essential lore aspects as easter eggs, but it lays out its concepts here and there and it takes its time developing each of them over tens of hours of playtime in the main narrative arcs alone. It is one experience that needs to be consumed as a whole to completely appreciate its value and place within the grand universe, and it does so phenomenally well.